Samsung has launched its brand new cellphone operating system, named Bada, at the Mobile World Congress. The first handset is the Wave, a rather sleek-looking sliver of glass that is all screen.

The handset sports a 3.5in, 800 x 480 OLED touchscreen. While Bada runs behind the scenes, users interact with the third incarnation of Samsung's established TouchWiz UI.

With bada, Korea-based Samsung is taking the TouchWiz system used on its touch-screen non-smart phones and making it the basis of a smart phone platform to take on iPhone and  BlackBerry.

J.K. Shin, the president of Samsung's phone division, said the goal of bada was to expand the market for smart phones, making them available to people across the world who have made do with non-smart phones.

Samsung promised that TouchWiz will fly on the Wave's "high-speed processor", though it didn't say what chip in particular the phone incorporates

To support the Wave and existing phones using TouchWiz, Samsung is launching online applications stores in 50 countries this year, including the U.S. Most major phone makers now operate applications stores, or make phones that use stores administered by others, like Google.
 
 


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